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Ace
director Rajamouli is busy winding the last parts of his latest film
to fire it before the audience in the last week of May. Let's talk
about the business of this movie.
'Eega',
the big budgeted sci-fi extravaganza of Rajamouli is targeting only a
recovery of 30% from Box Office. Already, the makers are able to pull
70% of their investment through satellite rights, dubbing rights and
area-wise selling of the film. With the popularity of the brand
'Rajamouli', they are able to get soaring prices for this film. They say
that most of the area rights are sold on NRA basis that incurs no loss
to producer even in case of loss.
NRA
means Non-Returnable Advance, which the distributors pay agreeing that
they will not demand it back in case of a flop show. Trade experts
expressed that 'Eega' needs a week run at BO to make the producer cross
loss-line. Distributors will also lie on safe side if there are no
competitors for this flick for a couple of weeks. Wait and see.
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